Gender Marketing

Abstract

Gender Marketing is not about male versus female. It is about understanding your customer and his profile thoroughly. Marketers generally adopt the approach of neutral marketing to play safe; by and large both men and women feel that they have not been targeted by the marketers properly. The marketers should continuously strive for competitiveness and take benefits from the ever changing environment which can be facilitated by the realization of the concept of gender marketing. In this article I will discuss about the changing role of women today and how it has an impact in marketing of products like online selling, car purchase, garment purchase and food & drinks. Continue reading “Gender Marketing”

Writing Want and Paragraph Topic Sentence

An essay is a group of paragraphs that develops one central idea. The 3 parts of an essay are: 1). Introductory paragraph  2). The body paragraphs   3). The conclusion. The introductory paragraph should introduce the topic, indicate generally how the topic is going to be developed, should be inviting and contains a thesis statement (with a topic andcentral ideas) A thesis statement is the main idea of the whole essay which actually helps us to focus on our essay. Continue reading “Writing Want and Paragraph Topic Sentence”